Bill has spent over 20 years in the health, fitness and nutrition industries. After graduating from Penn State University and receiving his CSCS & CPT certifications, Bill began 1-1 personal training in New York City, working with busy professionals who preferred short, intense workouts. Bill quickly changed to 30-minute training sessions and focused exclusively on maximizing workout efficiency without sacrificing results. In 2005, Bill launched Zone Fresh Philly, a healthy food service delivering freshly prepared meals to clients' homes. After being acquired in 2010, Bill looked for a way to deliver the 30-minute fitness training system & nutrition strategies into a group format. He launched Tribe Main Line in 2012 and continues to operate it today.